It’s difficult enough to keep up with your nonprofit’s marketing before even considering how to make sense of it all. But measuring the ROI of your online marketing is the only thing that’s going to save your time, money, and sanity in the long run.
By carefully measuring your marketing ROI, you can apply the Pareto (80/20) principle and determine which 20% of your marketing efforts are producing 80% of the results.
I’ve outlined a few examples of nonprofit marketing goals below and the metrics to measure each one. Use the sample goals as a reference to measure against what you’re currently tracking. It’s a quick and simple way to find holes you need to fill or see if you’re on the right track!