It’s 2016 and our friends at the Nonprofit Marketing Guide have published the updated 2016 Nonprofit Communications Trends Report below. It’s packed with interesting insights into how nonprofits communicate.
Here are a few of the most interesting insights we found:
- Social media came in second place for most important communication channel, ranking higher than email.
- 72% of nonprofits expect their communications staff to stay the same, and only 20% expect their staff to grow.
- The priorities of different nonprofit roles varied greatly, but everyone agreed on one thing: The communication channel that’s likely to produce the most conflict about its importance is the website.