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2015 Nonprofit Communication Trends Report [Infographic]

Recently the team from NonprofitMarketingGuide published the 2015 Nonprofit Communication Trends Report, and it’s packed with some really interesting insights!

  • This is the first year that community engagement and donor retention have surpassed priority in acquiring new donors.
  • Nonprofit websites and email marketing are still the most important communication channels which hasn’t changed in the last year.
  • The biggest challenges are not enough time to create quality content and a lack of budget.

Check out the rest of the infographic below for insights on how to help your nonprofit’s communication in 2015!

nonprofit communication trends

Source: http://www.nonprofitmarketingguide.com/resources/2015-nonprofit-communications-trends-report/

Joel Widmer is the Founder and President of Fluxe Digital Marketing.

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How To Evaluate Nonprofit Marketing Opportunities by Joel Widmer

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How Often Should You Update Your Nonprofit’s Blog?

If you ask five people the question, how often should I post my blog, you will undoubtedly get five different answers.

In this post, I don’t want to give you another answer, I want to give you a framework for figuring out how often your nonprofit should blog once and for all.

But first,  let’s look at the question “how often should I blog” a different way. In order to figure this out we need to what know the goal of your blog is.

Is it to attract new donors?

Is it to keep your audience up to date?

Is it to grow your email list?

Or all of the above?

First, you MUST know what you are trying to accomplish through your blog. The next step is asking two simple questions: Who am I trying to reach? And what can I realistically make time for? Read More

Guidelines For Writing NBB Blogs

Screen shot 2014-06-17 at 12.19.03 PMWe’ve assembled some great writers and thinkers, like Joel Widmer, Shannon Litton, and Daniel White as our regular contributors, with some great part-time writers and guest-posters as well. As we officially launch this NBB site, I like to make the guidelines and suggestions known for what we’re looking for and trying to accomplish for each blog.

Dear blogger: Here’s what you need to know when writing for NonBoardBoard (NBB)

1) It’s OK to mention Jesus in your post. Most of the focus of NBB is on the business side of running a non profit. However, that shouldn’t make us forget the ‘why’ of what we’re doing.  Some guy 2,000 years ago worked hard to make sandals that helped the disciples walk farther and longer to reach more people with the gospel.  Even though he didn’t have a glamorous job, he was still very important at helping the disciples do what they do better.  The same goes for us.  We share our ‘non-glamorous’ expertise in skills like social media, accounting, efficiency, strategic planning, networking, etc, so that these leaders and their nonprofits can go out and preach the gospel, serve the widows and the orphans, heal the sick, rescue the slaves, and make an impact on the world.

2) It’s OK to mention mistakes in your post.  One of the driving goals of NBB is to remind leaders it’s OK for them not to know everything, and part of that is admitting mistakes.  In the ‘about’ section, I admit one of my mistakes that almost stopped NonBoardBoard before it really got started.  The important thing is that if you do make a mistake, you fix it, you improve, and you go on to make an even bigger impact. Read More

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