in their feed from Pages. This won’t reduce the number of ads people see; just what
Facebook deems as overly promotional posts – that aren’t paid posts.
“The idea is to increase the relevance and quality of the overall stories — including
Page posts — people see in their News Feeds,” said Facebook on their blog.
Facebook defines promotional content as:
1. Posts that solely push people to buy a product or install an app
2. Posts that push people to enter promotions and sweepstakes with no real
3. Posts that reuse the exact same content from ads
This comes on the heels of several Facebook news feed changes that may are
pointing to the demise of organic reach on Facebook. How does this change my
nonprofit’s Facebook strategy? What tactics can I use to respond to these changes? Read More