Your nonprofit organization’s website is one of the best fundraising destinations for testing: you can easily change graphics, colors, messaging, and more in an effort to figure out what motivates your donor to give. A key to understanding your donor is to have the right data and information to take action, for example, if you have three calls to action on your website to make a donation, which one is being clicked on most frequently? Does your navigation make sense? Does anyone really use your hero banner at the top?
There are a number of ways to figure out what donors are doing, but many are technically or highly involved. One free tool to see how your donors are interacting with your site is ClickTale. ClickTale records 3,000 interactions with your site each month on the company’s free plan. The tool let’s you see heat maps, watch videos of actual users interacting, and see how far people scroll down your page. Read More