How to Stay Focused on Your Nonprofit’s Goals

What did you do last week that moved your nonprofit forward?

I mean something big, something you can truly measure.

It’s funny, but those huge accomplishments usually start with something very small. The difficult part is knowing what to concentrate on and having laser-like focus to get it done.

I’ve found the best way to complete these goals is to measure what I do each week that moves me closer to them. How do I do this? I track my time.

In this post I’ll give you three reasons to start tracking your time, even if just for a week. I’ve also included a video at the end of the post that will make it even easier for you to get started. It shows you exactly how to start tracking your time in just five minutes.

Here are 3 BIG benefits of tracking your time:

1. You Can Set Boundaries for Yourself (And Others)

Tracking your time can help you set beneficial boundaries for yourself and others. By tracking in real time you can start identifying patterns in your day and determine what restraints to put on yourself and others.

Pay attention to interruptions that happen throughout the day and the reasons for them. Could you have prevented some of the interruptions with a quick conversation, outlining when you needed uninterrupted time?

2. You’ll Become a More Effective Worker

The goal is not only to track your time, but also to use those insights to figure out how productive you are. Just because you spent two hours on a project doesn’t mean you accomplished two hours worth of work. Take a step back to look at where you time is going, and it can help you become more effective in your work.

This is a great time to apply the Pareto Principle, or “80/20 rule”. The “80/20 rule” states that 20% of what you do throughout the day produces 80% of your results. Completing a task efficiently means you can do it quickly, but completing a task effectively means you’re doing the right thing quickly.

Think about the tasks that consume most of your day. Are they tasks you may have gotten really good at (and may even be fun), but you should:

  • be doing less of them
  • delegating them
  • eliminating them completely

Pay close attention to the tasks that have a predictable and recurring process, and the items that stay internal at your non-profit (because it won’t matter who completed them).

3. You’ll Set the Foundation for Your Non-Profit’s Growth

Tracking your time is just the beginning. It will set the foundation for you being able to delegate and outsource the tasks that are not the best use of your time. This is foundational to growing in your non-profit.

Try to identify your 20% tasks, like we mentioned in #2. These are the things that need to be done to move your nonprofit forward. And you’re the one who has to do them.

I’m not going to lie, they’re usually the most difficult tasks. The things you put at the bottom of your list, like calling that donor, securing that partnership or event, or hiring someone new to help out.

It won’t be easy, but if you can identify those things and delegate the other 80%, the possibilities are incredible.

Watch the video below to get started tracking, and discover what activities you need to be doing more (and less of) to reach your nonprofit’s goals.



Joel Widmer

Digital Marketing Strategist & Owner, Fluxe Digital Marketing / Entrepreneur; NBB Board Member. Consultant for Fortune 500 companies, start-ups, movies, and more. Addicted to hamburgers.

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