How To Manage Your Nonprofit’s Social Media in 30 Minutes a Day

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If you groan every time you see social media on your to-do list because the time commitment seems unbearable, this post is for you.

Social media doesn’t need to take up a lot of your time. If you plan your content using a monthly content calendar, you can keep your audience engaged with just a few minutes per day. By spending a little time in between projects to check social networks, you can have them easily under control.

But there’s a catch. (There’s always a catch!)

You’ve gotta have a plan.

Why? Because “checking” Facebook leads to the one thing Facebook is best at: wasting time. Before you know it, the day’s half over and you’ve missed lunch.

Here’s an example schedule for keeping up with your social networks throughout the day. You can schedule your social media at whatever time works best for you. The times next to each one are just meant to demonstrate a sample schedule.

One other thing to keep in mind: this schedule can change depending on what social channel is dominant for you. For example, your nonprofit might be the most active on Facebook and not have a presence on Twitter. So instead of spending 15 minutes on Twitter, I might put the extra time into responding to comments on Facebook and creating new content.

Alter the schedule to fit your situation.

BLOG | 8:00 – 8:04am

  • 4 minutes: Respond to any comments

FACEBOOK | 9:00 – 9:06

  • 3 minutes: Write one status update
  • 3 minutes: Read and respond to any comments on your page from the day before

TWITTER | 10:30 – 10:45

  • 2 minutes: Write one tweet
  • 3 minutes: Read and respond to @replies
  • 3 minutes: Read your tweetstream and keyword searches. Respond to relevant content in your timeline if you have something good to say back.
  • 3 minutes: Retweet something that you think your followers would benefit from hearing
  • 2 minutes: Follow back relevant people who have followed you
  • 2 minutes: Write another tweet to schedule for later

YOUTUBE | 12:05 – 12:10

  • 2 minutes: Respond to any comments on your wall
  • 3 minutes: Comment on someone else’s video

Great! We’ve got the daily content down. Now let’s look at the weekly and monthly plan.  Some things we don’t need to do every day, so we assign them to the beginning or end of the week and month. Here are a few examples to get you started.

Weekly Tactics

  • At the beginning of the week, check that your content is loaded to your blog and/or Youtube and scheduled to be published.
  • Write social media updates for each post to promote them and schedule them in Hootsuite.

Monthly Tactics

  • Create an analytics report for each of your channels.
  • Brainstorm blog topics for next month, and start creating outlines for each post. Set due dates for each one.

Use this list as a starting point to figure out your daily, weekly, and monthly tactics, and take the guesswork out of your nonprofit’s social media!

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