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December 9, Regina Harvey- (Money) YOU need to take care of YOU

reginaRegina Harvey, Executive Director of Dominion Financial will deliver her presentation. “YOU need to take care of YOU: Balancing the Financial Demands Between You, Your Family, and Your Nonprofit.”

Join in for a look at what the Bible has to say about this subject.  We will focus on ten scriptures that provide insight into establishing financial balance and honoring God with our finances. Regina delivered the presentation two years ago and it was so popular, we’ve asked her to speak again!

“We feel this is an incredibly important topic,” says NonBoardBoard president, Brian Lord.  “We’ve had nonprofits that have had to cease operations because they weren’t successful in providing for themselves and their families while simultaneously running a nonprofit.  If you ‘go out of business’ personally, your nonprofit will, too.”

Regina Harvey is with Dominion Financial Management, Inc., a Christian non-profit that teaches personal finance according to Biblical principles.

Register online for free – CLICK HERE.

2015 Nonprofit Communication Trends Report [Infographic]

Recently the team from NonprofitMarketingGuide published the 2015 Nonprofit Communication Trends Report, and it’s packed with some really interesting insights!

  • This is the first year that community engagement and donor retention have surpassed priority in acquiring new donors.
  • Nonprofit websites and email marketing are still the most important communication channels which hasn’t changed in the last year.
  • The biggest challenges are not enough time to create quality content and a lack of budget.

Check out the rest of the infographic below for insights on how to help your nonprofit’s communication in 2015!

nonprofit communication trends

Source: http://www.nonprofitmarketingguide.com/resources/2015-nonprofit-communications-trends-report/

Joel Widmer is the Founder and President of Fluxe Digital Marketing.

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Burnout by Rob Fitzpatrick

How To Evaluate Nonprofit Marketing Opportunities by Joel Widmer

nonprofit marketing opportunities
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How To Evaluate Nonprofit Marketing Opportunities

“An opportunity that doesn’t align with your goals is a distraction, no matter how lucrative it is.”

I wrote down that piece of advice for my future self a few years back after I took advantage of a few “opportunities” only to find I was even further from my goals after pursuing them.

I love a good opportunity, but sometimes, in the moment, it’s hard to evaluate how valuable it will be. I’ve found I can’t trust myself to distinguish between an opportunity that will truly move move me closer to my goals and the blind justification that comes with being ecstatic about a new idea.

So how can you keep a level head when you’re about to say YES to a marketing opportunity that could be a game-changer for your nonprofit — but could potentially derail it as well?

Of course, surrounding yourself with wise people helps immensely, but I’ve found that these few questions are great to ask yourself and your team when faced with a new opportunity. Whether you’re starting a new social media strategy, an Adwords campaign, or a strategic partnership, these questions will help you evaluate any marketing opportunity that comes your way.

Who is my target audience for this opportunity?

Before pursuing a marketing opportunity, you should know two things: Who is your exact target audience? And are you using the best channels to reach that particular audience?

Resist the temptation of saying “everybody” is your target audience. Create a customer persona for the audience you’re going after. Look at your past marketing campaigns for any data that might help with the target audience. If you haven’t targeted this audience before, there is absolutely nothing wrong with experimenting. Just be sure to measure and evaluate whether they’re worth pursuing.

Will this opportunity move me closer to my goals?

What are your goals for this marketing project? Make sure you clearly outline what a win looks like for the project and what you’re willing to do to reach those goals. In the days of Don Draper, all clients had to do was approve sketches and new ads. Today, effective marketing takes more involvement and resources from the client.

What resources will it take to execute this opportunity and is this the best place to focus those resources?

If your team is executing this campaign internally, make sure you know what resources will be required. If an outside marketing company is working on the project your team won’t be tied up, so it just depends on what’s best for your situation. Look at the timeline of the project and everything else you have going on and decide whether to keep the project in-house or hire an outside company.

Are there other ways to get more out of your goal?

Now that you have your end goal in mind, how can you get even more out of it? If you look at the pieces of the marketing campaign, you may find you can get even more out of your individual marketing assets.

For example, if your goal is to write 3 e-books to use for educating prospects and building your email list, you have two choices. You could simply write those e-books, or you could use your blog to share excerpts of them and get people interested in the subjects, while also stretching your content much further.

How can we predict the outcome of this opportunity?

Find companies who have done similar marketing campaigns and do your homework. Research what their audience’s reaction was to the campaign, how much of an impact it had, and any mistakes they made that you can avoid. If they aren’t a competitor, it’s even worth giving them a call to ask them directly.

How does this opportunity fit into the rest of my marketing strategy? 

Does it compliment or compete with it? Your new marketing opportunity should complement, and even enhance, your current marketing. It should also fit in with the other stages in your marketing. For example, if you see that most of your marketing falls in the early stage and this is an early-stage opportunity, you may want to hold off until you balance it out with middle and late stage marketing.

Use these questions as a guide to quickly evaluate each new marketing opportunity. Your answers will tell you whether each opportunity that comes along is worth your time and investment.

The Best and Worst Contact and Email Management Systems

Screen shot 2015-05-22 at 4.59.45 PMWe asked eight NBB leaders what contact and/or email management system they use, along with any comments and cautionary tales.  Here’s what they said:

Silverpop/ConstantContact/MailChimp/Marketo/ExactTarget

1) We currently use Silverpop – it’s a marketing automation + email system. It’d be on your higher end, we spend about $3,000 a month on it.

When I first joined our company, we used Constant Contact. I use Mailchimp for most of my clients – it’d be the one I would recommend to people, the ease of use, power, and integration are phenomenal. Once you get into lists with over 100,000 email addresses, it make sense to look at larger solutions like Silverpop, Marketo, or ExactTarget.

One thing I’d caution about Mailchimp or Constant Contact: they are overly sensitive to spam or block report percentages. For example, if you hit a 0.75% spam report rate on Mailchimp, you going to get a warning and possibly have your account turned off. This may be something out of your control and it happened to our organization some time ago when they used Mailchimp. Read More

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Meet The App That Donates Every Time You Hit Snooze

Looking for a new way to increase donations?

Icukoo is a new alarm clock app that donates to a charity every time you hit the snooze button. If you snooze the alarm the app takes note. When your snoozes have added up to a set amount, the app will send a text asking if you want to donate that amount or let more snoozes accrue.

Here’s how it works (from their website):

a. Set the iCukoo alarm.
b. Select the charity you want to support.
c. Decide how much each snooze is worth.

Right now it’s only available to a select amount of charities but hopefully it’ll open to more soon. You can check out the iCukoo website for more information.

icukoo2

 

How To Use The “One Hat Technique” To Stay Focused

one hat technique

When you run a nonprofit, it’s not uncommon to wear a dozen different hats on a single day. You probably find yourself dashing between planning, managing, answering emails, and projects that urgently need your attention.

But there’s a problem that arises when you don’t have clarity in your schedule: the tendency to flip-flop between hats.

In this short video I explain how to eliminate that obscurity, focus on one thing at a time with complete clarity, and move to the next project.

This simple technique from my Time Management Course will help you in the execution part of your time management. When you’re in the thick of it and not sure what to do, I’ve found this has really helped.

3 Excellent Nonprofit Facebook Pages You Can Learn From

 

nonprofit fb pages

Keeping up a nonprofit Facebook page is tough. It’s fun and easy at first, but when the ideas run out and you’re unsure what to do next, it quickly becomes a grind.

A great way to discover new concepts is to look at what others are doing. Keep an eye on other nonprofits to see what is getting engagement and what you can try with your audience. Remember, you don’t have to do this on your own. When you can’t think of what to post next, that little spark is often just what you need.

Here are 3 great Facebook pages that are creating good content and engaging their donors. Check them out and see what resonates with you!

Christian Care Ministry

https://www.facebook.com/MyChristianCare

From their about page:

Christian Care Ministry provides a variety of programs to serve and connect the Christian community, including Medi-Share, Manna, Restore and Healthy Church.

christian care ministry

Why we like them:

  • The top banner gets you involved immediately with what is happening for the Christian care ministry.
  • There are lots of visuals, like Bible verses and quotes, that people can easily engage with.
  • They do a good job of incorporating hashtags into their posts.
  • They keep their audience engaged with quizzes, contests and fill in the blanks.

Show Hope

https://www.facebook.com/ShowHope

From their about page:

Show Hope exists to mobilize individuals and communities to join God’s revolution to care for orphans in their distress, helping to provide waiting children with food, shelter, medical care and forever families.

show hope

Why we like them:

  • Show Hope has a lot of great extra tabs like events, blog posts and email signups. (Though we do wish they kept them a little more up to date!)
  • They do a great job of keeping people informed through their blog posts on Facebook.
  • Their pictures are formatted perfectly for Facebook posts.
  • They do an excellent job of staying engaged, responding to questions and comments in the newsfeed.

charity: water

https://www.facebook.com/charitywater

From their about page:

charity: water is working every day to reinvent charity while bringing clean drinking water to the 748 million people living without.

charity:water

Why we like them:

  • The photography immediately catches your eye. Their photographs draw you in and make you want to read about them, and they do a good job of describing them simply.
  • The tone of voice for charity: water is very personal. When you scroll through their timeline you’ll notice specific stories about many of their members and sponsors.
  • They also feature some of the wackier ways people have raised money which is entertaining and thought-provoking. (One guy raised money by listening to Nickelback for 168 hours and a vegetarian promised to eat a hamburger if she raised $10,000).
  • They’ve done a great job with reviews on Facebook. Facebook reviews have grown in importance and with over 786 reviews and an average rating of 4.8, they not only have great social proof, but also dozens of testimonials from their sponsors.

Bonus tip!

Take advantage of the follow feature on Facebook’s insights page. You can follow several other pages to see what they are doing and how they are growing. Use those pages to get ideas for engaging posts and keep tabs on pages you want to engage with.

What Taco Bell Can Teach You About Increasing Your Newsletter’s Impact

Photo by Mike Mozart

Taco Bell has a little secret.

In fact, most fast food joints are in on this secret, and you probably haven’t event noticed.

What’s Taco Bell been keeping under wraps? Just take a look at their menu. The majority of the 40+ item menu is made up of only 3 core ingredients: meat, cheese and tortillas. The ingredients by themselves aren’t impressive (probably the opposite), but the way they repurpose the ingredients in a million different combinations keeps people coming back. And it’s a strategy worth noticing.

Now, take a look at your nonprofit. Specifically, your newsletter.

Newsletters have been around forever. They started out on paper delivered to your business or home, now they’ve moved to email and can be delivered with the click of your mouse. They’re an effective tool to keep in touch with your audience — but there’s a catch.

They’re missing one BIG thing.

Newsletters aren’t timeless. You send out the email, your audience opens and reads it once, and then it’s either buried in their inbox or sent to die in their deleted items folder. The shelf life of a newsletter is only a few minutes.

Your audience can’t bookmark a newsletter like they would an article online. The articles aren’t indexed on your site, so they can’t be found by people searching on that topic. And new subscribers have no way to catch up on past issues.

The best fix for this is creative repurposing. It’s time to ask yourself, What content from my email or print newsletters could benefit my audience on my website?

Here are a few ideas:

  • If your newsletter contains news and events, create a “Community” section or “News” tab on your website to include that information.
  • If your newsletter contains industry articles or trends, post them to your blog or “Resources” tab on your website.  This gives your audience a simple way to find the information long after you’ve sent the newsletter.
  • If your newsletter contains new information about your nonprofit’s work, add the content to your “About” pages for additional, and more permanent, reading.

Not every part of your newsletter needs to be repurposed on your website. It’s a great strategy to have exclusive content to keep your audience interested and attract new subscribers. But one rule remains unchanged: Your content needs to be good.

Really good.

When you start repurposing content, you’re not just writing for your audience anymore. Anyone searching online could stumble onto your material. Take each audience member into consideration when using newsletter content on your website.

Start by repurposing your best content. Listen to the feedback you get from core follower’s comments and see what content gets shared by your followers. Use those insights to continually improve your content and watch your audience grow from the names on your email list to anyone searching for your website!

 

How To Connect Your Non Profit with Influencers

Connect Non Profit with Influencers

If you could connect your nonprofit with any influencer in your industry, who would it be? Forget about the limitations for a second. What influential person shares your audience and has the same values as your nonprofit?

An influencer could be anyone who’s gained a large following from the content they share. For example, Michael Hyatt is an influencer in the leadership space. Dan Miller is an influencer in the entrepreneurial and career space. And our own Brian Lord is an upcoming influencer in the nonprofit space! 🙂

Over the last few years, I’ve had the opportunity to connect with hundreds of incredible influencers. In this post I’m going to give you a few strategies to help you do the same.

Why is it important to connect with influencers?

Your nonprofit does not exist in a vacuum. I believe in surrounding yourself with people who constantly help you grow, challenge you and hold you responsible to your goals.

It’s easy to get distracted, though. When we get too busy, proximity often beats quality of people, and we lose sight of expanding our circles. But you can use proximity to your advantage. Start by discovering influencers right where you are. These are influential people who live near you and automatically have something common with you. This gives you an excuse to reach out to them and a great way to start the conversation.

Another reason to reach out to influencers is to ask for help in promoting your nonprofit with a blog post or interview. I use this strategy when working with authors during their book launch. We help them identify blogs that share their target audience and would benefit from a guest post that’s related to the person’s blog, NOT about the author’s book.

The Top Reasons to Contact an Influencer/Blogger

  • Guest Posting on their blog
  • Invite them to guest post on your blog
  • Build Relationships
  • Strategic Partnerships
  • Permission to use content
  • Interviews

There is a right way and a wrong way to go about this, and it’s all in the execution and intent. Enter into every guest posting opportunity looking for a win-win-win outcome. A win for you to make it worth the effort, a win for the blogger to make it worth their time, and a win for their audience to find value in the post.

How can make sure it’s a win for everyone? Start by personalizing your outreach email (or any other type of communication.) Make sure the influencer knows the message was written specifically for them. Also, be sure to have a goal in mind before you start. Don’t reach out “just because” or you’ll be wasting valuable time.

How do you find influencers online?

Here’s my secret: The most interesting people often aren’t the most popular people.

Just because someone has a huge following doesn’t mean the quality of the audience is there. Many times, a bigger audience just means they are less targeted. I’d rather have 100 super targeted and engaged readers who take action after reading, rather than 500 un-targeted readers on a blog that specializes in five different things.

One way to quickly find influential people in any industry is to let others do the work for you. Here’s what I mean. Head over to Google and type in “top + your industry/location + blogs” For example, “Top nonprofit blogs” or “top nonprofit bloggers Nashville”.

Someone else has already done the work to scour Google for great blogs in almost every industry. Why not start with them? Use the results to start making a list of influencers to contact.

Questions to Ask Before Reaching Out

Now that you’re finding more bloggers than you know what to do with, how do you qualify them? Which ones are good quality and which ones aren’t a good fit for your nonprofit? Ask these questions:

  • Does the influencer have a history of guest posts? If not, they might be less open to a guest post.
  • What is the consistency of their monthly traffic?
  • Do they engage with their audience through comments and social media?
  • Are they active on other social channels?
  • Do they provide a way to contact them? Do they even want to be contacted?

If you have a positive answer to those questions, you’re ready to start connecting with influential bloggers in your industry. Remember, increase your chances of a positive response by personalizing your outreach email and have a specific goal you’d like to accomplish.

What questions do you have about reaching out to influencers? Let me know in the comments!

9 Simple Goal-Based Marketing Metrics To Keep Your Nonprofit On Track

nonprofit marketing goals

It’s difficult enough to keep up with your nonprofit’s marketing before even considering how to make sense of it all. But measuring the ROI of your online marketing is the only thing that’s going to save your time, money, and sanity in the long run.

By carefully measuring your marketing ROI, you can apply the Pareto (80/20) principle and determine which 20% of your marketing efforts are producing 80% of the results.

I’ve outlined a few examples of nonprofit marketing goals below and the metrics to measure each one. Use the sample goals as a reference to measure against what you’re currently tracking. It’s a quick and simple way to find holes you need to fill or see if you’re on the right track!

Read More

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