fundraising

Feb 3- “Trust Based Fundraising” with Isaac Ezell

Screen Shot 2017-01-27 at 1.28.29 PMWith 9 combined years in sales and fundraising and 5 years of experience training fundraisers, Isaac believes that raising funds is about learning how to build trust that leads to long term partnerships with supporters.

Isaac began his career in philanthropy after working for 3 years in sales for a national medical service company. He was offered a position raising funds for a faith based organization that he deeply cared about, HOPE International. After spending 2 years as a major gift officer, Isaac was promoted to lead a team fundraisers spread geographically across the country. Isaac spent the next 5 years training and coaching as well as carrying a giving portfolio of his own. Isaac still serves at HOPE International as associate director, leading their fundraising team’s hiring, onboarding, and training efforts.

“Giving and receiving is good for the soul. The craft of encouraging generosity in others is one of the highest callings one can live out.”

Isaac believes in exchanging arm twisting for deep trust, and last-minute need-focused initiatives for long-term momentum-building campaigns.

CLICK HERE TO REGISTER

WHEN
February 3, 2017
NEW TIME! 6:55AM – 8:00AM
Networking until 8:30AM

WHERE
109 International Drive, Franklin, TN
(Cool Springs, near Wild Ginger, Einstein’s Bagels).

Remember to budget time for traffic.

Mike Hamilton, Nov 18- “Where’s the Parsley? Going the Extra Mile in Major Gift Fundraising”

screen-shot-2016-10-28-at-8-50-19-amMike Hamilton, The Executive Director of ShowHope, former AD of the University of Tennessee will be speaking on “Where’s The Parsley? Going the Extra Mile in Major Gift Fundraising”

About Mike Hamilton: 
Mike has extensive experience in major gift fundraising, both for the University of Tennessee, but for nonprofits like Show Hope and Blood:Water.  He also created the successful Leverage16 Conference, which attracted development directors from around the country.

Mike will share examples and practical tips on how you can approach and be more successful in major gift fundraising.  He’s also happy to answer questions as well.

Prior to joining the Show Hope team, Mike Hamilton served as the President of Engagement with Blood:Water Mission. A man of deep faith, Hamilton has extensive experience in leadership and development, serving 26 years in intercollegiate athletics at Clemson University, Wake Forest University and the University of Tennessee. He served at the University of Tennessee for nearly 20 years, eight as Athletic Director. Hamilton also served on the board for Show Hope and Blood:Water Mission, among other local, regional and national nonprofits. While in Knoxville, he chaired the Knoxville Chamber Partnership and the United Way. He was named National Fundraiser of the Year in college athletics in 1998, has been named by Business TN as a member of the “Power 100,” and has been awarded numerous honors for his work with youth and children, including being named on the UN Foundation’s 2014 list of 10 Fathers Creating a Better World for Girls and Women.

Details:
7:55AM to 9AM, 109 International Drive, Franklin, TN (Cool Springs, near Wild Ginger, Taste of India in the Premiere Centre building).
Networking 20 minutes before and after.  Remember to budget time for traffic.

Register Here

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Meet The App That Donates Every Time You Hit Snooze

Looking for a new way to increase donations?

Icukoo is a new alarm clock app that donates to a charity every time you hit the snooze button. If you snooze the alarm the app takes note. When your snoozes have added up to a set amount, the app will send a text asking if you want to donate that amount or let more snoozes accrue.

Here’s how it works (from their website):

a. Set the iCukoo alarm.
b. Select the charity you want to support.
c. Decide how much each snooze is worth.

Right now it’s only available to a select amount of charities but hopefully it’ll open to more soon. You can check out the iCukoo website for more information.

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How To Connect Your Non Profit with Influencers

Connect Non Profit with Influencers

If you could connect your nonprofit with any influencer in your industry, who would it be? Forget about the limitations for a second. What influential person shares your audience and has the same values as your nonprofit?

An influencer could be anyone who’s gained a large following from the content they share. For example, Michael Hyatt is an influencer in the leadership space. Dan Miller is an influencer in the entrepreneurial and career space. And our own Brian Lord is an upcoming influencer in the nonprofit space! 🙂

Over the last few years, I’ve had the opportunity to connect with hundreds of incredible influencers. In this post I’m going to give you a few strategies to help you do the same.

Why is it important to connect with influencers?

Your nonprofit does not exist in a vacuum. I believe in surrounding yourself with people who constantly help you grow, challenge you and hold you responsible to your goals.

It’s easy to get distracted, though. When we get too busy, proximity often beats quality of people, and we lose sight of expanding our circles. But you can use proximity to your advantage. Start by discovering influencers right where you are. These are influential people who live near you and automatically have something common with you. This gives you an excuse to reach out to them and a great way to start the conversation.

Another reason to reach out to influencers is to ask for help in promoting your nonprofit with a blog post or interview. I use this strategy when working with authors during their book launch. We help them identify blogs that share their target audience and would benefit from a guest post that’s related to the person’s blog, NOT about the author’s book.

The Top Reasons to Contact an Influencer/Blogger

  • Guest Posting on their blog
  • Invite them to guest post on your blog
  • Build Relationships
  • Strategic Partnerships
  • Permission to use content
  • Interviews

There is a right way and a wrong way to go about this, and it’s all in the execution and intent. Enter into every guest posting opportunity looking for a win-win-win outcome. A win for you to make it worth the effort, a win for the blogger to make it worth their time, and a win for their audience to find value in the post.

How can make sure it’s a win for everyone? Start by personalizing your outreach email (or any other type of communication.) Make sure the influencer knows the message was written specifically for them. Also, be sure to have a goal in mind before you start. Don’t reach out “just because” or you’ll be wasting valuable time.

How do you find influencers online?

Here’s my secret: The most interesting people often aren’t the most popular people.

Just because someone has a huge following doesn’t mean the quality of the audience is there. Many times, a bigger audience just means they are less targeted. I’d rather have 100 super targeted and engaged readers who take action after reading, rather than 500 un-targeted readers on a blog that specializes in five different things.

One way to quickly find influential people in any industry is to let others do the work for you. Here’s what I mean. Head over to Google and type in “top + your industry/location + blogs” For example, “Top nonprofit blogs” or “top nonprofit bloggers Nashville”.

Someone else has already done the work to scour Google for great blogs in almost every industry. Why not start with them? Use the results to start making a list of influencers to contact.

Questions to Ask Before Reaching Out

Now that you’re finding more bloggers than you know what to do with, how do you qualify them? Which ones are good quality and which ones aren’t a good fit for your nonprofit? Ask these questions:

  • Does the influencer have a history of guest posts? If not, they might be less open to a guest post.
  • What is the consistency of their monthly traffic?
  • Do they engage with their audience through comments and social media?
  • Are they active on other social channels?
  • Do they provide a way to contact them? Do they even want to be contacted?

If you have a positive answer to those questions, you’re ready to start connecting with influential bloggers in your industry. Remember, increase your chances of a positive response by personalizing your outreach email and have a specific goal you’d like to accomplish.

What questions do you have about reaching out to influencers? Let me know in the comments!

Simple 6 Point Guideline For Grant Writing

Screen Shot 2014-10-26 at 4.00.09 PMTo simplify your grant writing, use this simple guideline to collect and prepare your information.  Foundations and organizations often have specific formats they desire, but if one has the essential information, it should be easy to complete the applications.

1) Who:

is in need of this project-program

is to benefit

is to do the work

is to help pay  — matching $ etc.

is to manage and report back (accountability)

is ultimately in charge of the project-program

2) What:

is the reason that this is so important?

is the location of the project-program?

is the short term and long range outcome for the society?

is the benefit that makes this so important?

is the priority that distinguishes this effort?

is plan B if this request is not granted? Read More

Free Tool to Improve Your Donation Process

Your nonprofit organization’s website is one of the best fundraising destinations for testing: you can easily change graphics, colors, messaging, and more in an effort to figure out what motivates your donor to give. A key to understanding your donor is to have the right data and information to take action, for example, if you have three calls to action on your website to make a donation, which one is being clicked on most frequently? Does your navigation make sense? Does anyone really use your hero banner at the top?

There are a number of ways to figure out what donors are doing, but many are technically or highly involved. One free tool to see how your donors are interacting with your site is ClickTale. ClickTale records 3,000 interactions with your site each month on the company’s free plan. The tool let’s you see heat maps, watch videos of actual users interacting, and see how far people scroll down your page. Read More

A Conversation with Barrett Ward of fashionABLE and Mocha Club

Screen shot 2014-05-30 at 12.46.00 PMI recently had a chance to chat with our June 20 speaker, Barrett Ward, founder/president of fashionABLE, and founder and former director of Mocha Club, and was intrigued by his approach to fundraising.

One of the things I find very interesting about Barrett’s approach is how, when it came to Mocha Club, he talked about the donor first.  Obviously, helping those in need in Africa is very important, but sometimes your differentiation as a nonprofit can occur from the donor side. In the case of Mocha Club, he saw this under developed resource, young donors, and found a way to engage them.  Other, more established non profits brushed off the idea of young donors, but by using some creativity, he was able to show those donors how they could make a big discount with relatively small amounts of money.

In your nonprofit, how do you approach under utilized donors? Read More

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