I recently had a chance to chat with our June 20 speaker, Barrett Ward, founder/president of fashionABLE, and founder and former director of Mocha Club, and was intrigued by his approach to fundraising.
One of the things I find very interesting about Barrett’s approach is how, when it came to Mocha Club, he talked about the donor first. Obviously, helping those in need in Africa is very important, but sometimes your differentiation as a nonprofit can occur from the donor side. In the case of Mocha Club, he saw this under developed resource, young donors, and found a way to engage them. Other, more established non profits brushed off the idea of young donors, but by using some creativity, he was able to show those donors how they could make a big discount with relatively small amounts of money.
In your nonprofit, how do you approach under utilized donors? Read More