Working With Corporations Beyond Money- Jen Knickerbocker

Screen Shot 2016-05-23 at 8.02.10 AMWe’re excited to announce Jen Knickerbocker as NonBoardBoard’s speaker for June 10. Per Forbes, Jen Knickerbocker “has been instrumental in orchestrating more than $100 million in pro bono services for organizations”.  If there is anyone who knows how to help nonprofits work with businesses for pro bono services, it’s Jen.

Jen is a great role model as a successful business woman (Partner at Deloitte), wife & mom (even adopting!), triathlete (she destroys NonBoardBoard founder Brian Lord at every race), and community leader (on the board of the Brentwood Family YMCA and Crosspoint Church).

Here are several national articles by Jen or in which Jen is quoted in Forbes or Fortune:

Jen “has been instrumental in orchestrating more than $100 million in pro bono services for organizations”- Click here for more.

Women who do this are less likely to get ahead– Jen’s article on Fortune.com:

Forbes interviewed Jen on altruistic leadership

Forbes interviewed Jen on the skill to make you more credible

Details:
7:55AM to 9AM, 109 International Drive, Franklin, TN (Cool Springs, near Wild Ginger, Taste of India). Networking 20 minutes before and after. Brian Lord’s cell for last minute directions- 615-516-7643.  Remember to budget time for traffic.

What to wear? Anything from a suit to flip flops, it’s up to you!

Insights From The 2016 Nonprofit Communications Trends Report

It’s 2016 and our friends at the Nonprofit Marketing Guide have published the updated 2016 Nonprofit Communications Trends Report below. It’s packed with interesting insights into how nonprofits communicate.

Here are a few of the most interesting insights we found:

  • Social media came in second place for most important communication channel, ranking higher than email.
  • 72% of nonprofits expect their communications staff to stay the same, and only 20% expect their staff to grow.
  • The priorities of different nonprofit roles varied greatly, but everyone agreed on one thing: The communication channel that’s likely to produce the most conflict about its importance is the website.

2016-Nonprofit-Communications-Trends-Infographic

Sourcehttp://www.nonprofitmarketingguide.com/blog/2016/01/05/the-2016-nonprofit-communications-trends-report-infographic/

 

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6 Questions To Build Your Nonprofit’s Momentum

We ask ourselves questions almost every moment of the day. Every decision we make is an answer to a question. Every goal we set is fueled by questions.

The right questions move us closer while the wrong questions distract us.

I ask myself the following six questions at the beginning of the year to make sure I’m intentional about the direction I’m heading.

They’ve really helped me and my business so I wanted to share them with you. Set aside an hour to go through them and really figure out what you want to accomplish this year.

  1. What were my biggest successes in the past year?
  2. Why were these things successful? What did I do that worked that I can replicate?
  3. What mistakes did I make this past year and what can I learn from them?
  4. What will it take to make next year a success? In other words, write down what it will take for you to look back this same time next year and be happy with what you’ve accomplished.
  5. What projects and processes need to be put into place to make these goals happen?
  6. What mindset shifts do I need to change to make these goals happen? What do I need to approach or think about differently? What is holding me back?

Remember you don’t have to start from scratch; you can learn a lot from what you did during the last year. Build on what’s working and change what isn’t. Be brutally honest with yourself and share your answers with your team!

joel-nbb-talk
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10 Tools To Save Your Nonprofit 10 Hours a Week

Recently I had the pleasure of speaking to the NonboardBoard at one of our monthly meetings and talked about simple ways to be more productive as the leader of a nonprofit. I shared several of my favorite tools and apps and wanted to give everyone who wasn’t able to be there a few of my favorites I shared in a few I didn’t share! 

In this post I’m sharing 10 best online productivity tools that save me at least 10 hours every week and can do the same for you. I’ve put the time each tool saves me per week next to each one. Let me know what your nonprofit’s favorite tools and apps are in the comments!

1. ATEXT –SAVES 30 MINUTES

atext text expander

A text expander, like Atext, allows you to create keyboard shortcuts that automatically expand to common phrases or text. When you type in a shortcut, Atext will replace it with the full text so you don’t have to type it out.

For example, you could create a shortcut that triggers your mailing address any time you type “adr” and hit the spacebar. You can do the same with your email signature, an entire email template, and more. I use shortcuts for names, directions, URLs, email templates, commonly used phrases, and dozens of other things.

Atext is for Mac and it’s only $5 for a lifetime license!

2. CALENDLY – SAVES 1 HOUR

calendly scheduling app

Calendly is my personal appointment scheduler. It saves a huge amount of time by eliminating the back and forth when trying to schedule a meeting. Simply set up the type of meeting, duration, and your availability. Then, give the other person a link and they can choose a time. Calendly even notifies them with the phone number to call or any other instructions you want to give.

Calendly has a free and premium version. The free version gives you one meeting type (e.g., 60-minute call).

3. VOICEBASE – SAVES 1 HOUR

voicebase-transcription-platform

I haven’t seen many people talk about this one, but it’s one of my secret weapons. Voicebase saves a TON of time, especially when I want to recall a certain part of a recorded conversation.

Ordinarily you would queue up the recording and search for one small part, which requires a ton of tedious work and time. Voicebase removes that struggle by allowing you to search the transcript by keyword. It creates a machine transcription (which isn’t perfect but works great for searching) and it will show you every instance in the recording where you said that keyword.

4. ALFRED – SAVES 30 MINUTES

alfred productivity

Alfred is my shortcut to everything. If you use a Mac, the free version is amazing for quickly locating anything on your computer. Alfred also allows you to program almost any action on your computer with hotkeys or commands. And unlike the Spotlight search, Alfred remembers your searches and prioritizes what you search for most often.

Here are just a few of the ways you can use Alfred:

  • Saved searches take you directly to any of your Google drive folders
  • Search all of your Evernote notes
  • Change system settings
  • Turn off or restart your computer by typing ‘restart”
  • Search the web

And that’s just the tip of the iceberg. It’s so customizable and saves lots of time searching for items on your computer and online.

5. JOIN.ME – SAVES 1 HOUR

join.me-screen-sharing

I hate writing out technical instructions over and over again. Join.me has saved me, and anyone I’ve tried to explain something to, hours of time. The next time you’re on a call and need to give instructions, just send the other person your join.me link. You can quickly share your screen and show them exactly what to do.

Out of all the screen sharing apps, this one is my favorite because it’s easiest for the other person to set up. All they need to do is click the personal link you send them.

6. DRAGON DICTATE – SAVES 2 HOURS

dragon dictate voice to text

When you just don’t want to type, Dragon Dictate gives your fingers a rest. Dragon is a voice to text software for Mac and PC. It’s far from perfect but one of the best out there. I use Dragon to write blog posts, compose emails and even write out my to-do list for the day.

It’s a little pricey, but don’t pay full price for it — you can often find it up to 50% off.

apple voice to text screenshot

If you don’t want to pay for Dragon, Apple’s built in voice to text lets you record 30 seconds at a time and it’s extremely accurate. If you have the latest OS, hitting fn twice should trigger it. Or, go to settings, dictation and speech, and make sure that dictation is on and you have the right mic selected.

7. OUTREAD/SPREED/SPRITZ -SAVES 30 MINUTES

outread-speed-reader

It’s tough to find time to read when you’re busy, and even tougher to read when you are distracted. These apps take the distraction out of reading and speed up the process using 2 types of speed reading techniques:

RSVP (Rapid serial visual presentation) flashes one to four words at a time at the speed you want. Think of it like words on flashcards at a few hundred words per minute. Spritz and Spreed use RSVP.

Guided Reading highlights the words at the speed you choose while dimming out the rest.

Spritz has a bookmarklet that allows you to select any article online and set the speed at which you want to read it.

The Outread app for iPhone is excellent. It offers both methods of speed reading and you can sync it with save-for-later reading apps like Pocket. Which brings us to…

8. FIVERR – 1-3 SAVES HOURS

fiverr-marketplace

Fiverr is an incredible marketplace that allows you to get almost anything done for just $5.  If you can dream it, there is someone willing to do it for $5 on Fiverr. And if your time is worth more than $5 an hour, this will save you literally hours a week. You can learn more about getting started outsourcing in my course here!

Here are a few things Fiverr can help you with:

There are millions of ways to shave hours off your day for just $5. We use Fiverr several times a week and it saves us hours. If you’re new to outsourcing, the best part about Fiverr is it allows you to dip your toes in risk-free because of the small investment.

I highly encourage you to try Fiverr at least once to see the potential for freeing up hours a week. Start by looking at your tasks you dislike most, and search for someone to do them on Fiverr!

9. LASTPASS – SAVES 1 HOUR

lastpass-password-management

LastPass is my password saving app. It makes it easy to manage all of my passwords, but the thing I love most is the ability to share passwords without the recipient seeing the actual password. Once they have a LastPass account they can easily use the shared password. LastPass also allows you to revoke a password if needed, at the end of a project, etc.

Lastpass can autofill password forms when you want it to. If you have more than one password saved for a site, simply select the password and username you want to use. Lastpass has a great free version and the premium version is only $10/ year.

10. BUFFER – SAVES 1.5 HOURS

buffer social media app

Buffer is one of my favorite social media tools for finding and sharing content. I love the extremely easy to use interface and the ability to set times I want to share content throughout the day.

One perk of Buffer is their mobile app gives suggestions for content to share based on the content you’re already sharing. It’s a great way to find high-quality content to share and discover new content.

If you use chrome for your browser, don’t forget to download the Buffer chrome extension which lets you easily schedule and share any blog post you read.

What about you? What are your favorite productivity tools? Let us know in the comments below.

Counteracting Burnout

Counteracting Burnout

Counteracting Burnout by Rob Fitzpatrick

The first appearance of the term Burnout was in the mid 1970’s related to the helping professions (doctors, nurses, social workers, etc). As is often the case, in the time since then there has become a long list of terms to describe more specific situations. For the purpose of this article, I would like to separate these into two categories: Burnout and Compassion Fatigue. While the end results look quite similar, the path to these feelings is quite different and as such the solution is equally different.

Is It Burnout?

In the case of Burnout, the cause is generally linked to dissatisfaction with an organization or its practices. For example, the way work is divided or the process of promotion in a company. The individual feels as though no matter what I do, I cannot get ahead or my voice is unheard and therefore meaningless. In this case there is a feeling of disconnection and isolation and these trigger a number of other behaviors. A common theme would be taking more time off than ever before, low output and lack of interest in connecting with co-workers (even though this is the core issue). An employer’s first instinct may be to take something off the worker’s plate or suggest taking a vacation, with the hope that the employee will return to work the following week with a renewed vigor. The fact is, one of the most common times for people to quit their job is upon returning from vacation. When an employee is losing touch with their job and workplace it is off most importance to engage the individual and pull them back in to the fold.

Or Compassion Fatigue?

On the flip side, Compassion Fatigue takes place when an employee becomes too invested in the consumer and their needs. Particularly in a helping field, employees are at a risk of crossing boundaries in the name of going above and beyond. Sometimes we see a part of ourselves in a particular client or we have a long term relationship that crosses from professional to shades of friendship and familiarity. In contrast to an employee feeling burned out, an individual with Compassion Fatigue tends to overwork, picking up extra shifts or putting more effort into certain roles or clients, because they feel as though more needs to be done and that particular employee is the only one capable of executing the role. This category of difficulty is in need of separation from a job before an ethical or even legal boundary is crossed. For an employer, this can be a difficult call to make as the employee is a star on paper, but for the long term health and vitality of a company that professional space is necessary.

Questions To Ask Yourself

For individuals, we must be aware of the reasons for our actions. Are we working harder from a place of health, or is it to cover the feeling of ineffectiveness that comes from feeling Burnout or Compassion Fatigue? Is our passion at a healthy level, or are we trending toward obsession that is having an effect on ourselves and our loved ones? For companies, is there health and wellness in our policies and practices or are there expectations that leads to employees feeling overworked and under-appreciated?

I want to invite you to the Non Board Board’s November 13th meeting to explore Burnout, Compassion Fatigue and related issues that face workers today. I will be talking about organizational and personal characteristics that put one in danger of experiencing Burnout, how to deal with symptoms as they arise, and of course how to prevent issues in the first place. (http://nonboardboard.com/speakers/)

READ PART 1 HERE: Burnout by Rob Fitzpatrick

Rob Fitzpatrick is a Masters Level Counselor for The Refuge Center For Counseling in Franklin, TN.

SEE ALSO:

Can Development Directors Save The World? by Emily Carroll

2015 Nonprofit Communication Trends Report Infographic by Joel Widmer (Our #1 post of the year!)

How To Evaluate Nonprofit Marketing Opportunities by Joel Widmer

 

Burnout

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Burnout by Rob Fitzpatrick

During the seasons of life, seemingly everyone has to deal with feeling burned out. That moment when you and those around you know what you need to do, but for some reason you cannot muster the strength to cross the next hurdle. For some, this may look like putting off a phone call even though it is a guaranteed sale that just needs to be finalized. For others, it may look like lying in bed in the morning dreading going to work at a job just months, weeks, even days ago brought you joy and fulfillment.

When it’s a problem…

Now these feelings are natural to many of us, and at certain times we are going to feel spent, I think of a teacher at the end of the school year, an accountant just before the end of tax season, and any number of examples that fit any profession. A problem arises when the feeling of being burned out, transforms into a more permanent case of Burnout. When long after the deadline, presentation, or missed promotion passes the resentment and bitterness still remain, there is a need to refocus and reenergize to move forward.

The Origin

The origin of the term Burnout came from Dr. Herbert Freudenberger, who felt a similarity to the feelings he experienced as an overworked Psychologists and the images of the burned structures where houses used to stand. What were once strong structures built to perform well in many circumstances, now stood without use and as barely a reminder of what they once were. While a professional may do his or her best to cover the effects of burnout, underneath the surface they are just as ineffective as the metaphorical burnt out structure that Dr. Freudenberger described.

Efficiency vs. Effectiveness

In a more recent trend, there seems to be a disconnect between efficiency and effectiveness of the actions that individuals take. The first time that I was introduced to this was in comments from Rickson Gracie, a legendary Brazilian Jiu Jitsu athlete and forefather of what is now known as Mixed Martial Arts. In the context of martial arts, efficiency would measure how quickly you can perform a task or move, while effectiveness dictates the result. Being efficient in one particular move is nice, but at the end of the day, how well does it protect you from an opponent or help you to perform in a stressful situation? In many clients, I see a clear connection to this principle in everyday life. While people are becoming more efficient every day, how effective are we truly becoming in our work, our roles as friends, family and so on? The first misstep in counteracting Burnout generally focuses on becoming more efficient, focusing on one tiny step and doing it over and over again. Often an individual needs more than anything else to step back, remember the goals and desire to become more effective overall.

Why Wait?

While Burnout is an all-encompassing group of symptoms, the fact is we can get through the problem on our own, but why wait to see how bad the effects become? There are a number of ways to prevent ourselves and our employees from dealing with the feelings of exhaustion, low motivation and ineffective work on an organizational level. On a personal level developing awareness and resilience toward these feelings will help not only with job performance and satisfaction, but also with overall satisfaction in life. I invite you to read the next blog post that will highlight ways to identify and counteract symptoms on Burnout and related conditions such as Compassion Fatigue, and also join me on November 13th when I will be speaking with the NonBoardBoard (http://nonboardboard.com/speakers/).

Rob Fitzpatrick is a Masters Level Counselor for The Refuge Center For Counseling in Franklin, TN.

2015 Nonprofit Communication Trends Report [Infographic]

Recently the team from NonprofitMarketingGuide published the 2015 Nonprofit Communication Trends Report, and it’s packed with some really interesting insights!

  • This is the first year that community engagement and donor retention have surpassed priority in acquiring new donors.
  • Nonprofit websites and email marketing are still the most important communication channels which hasn’t changed in the last year.
  • The biggest challenges are not enough time to create quality content and a lack of budget.

Check out the rest of the infographic below for insights on how to help your nonprofit’s communication in 2015!

nonprofit communication trends

Source: http://www.nonprofitmarketingguide.com/resources/2015-nonprofit-communications-trends-report/

Joel Widmer is the Founder and President of Fluxe Digital Marketing.

SEE ALSO:

Burnout by Rob Fitzpatrick

How To Evaluate Nonprofit Marketing Opportunities by Joel Widmer

nonprofit marketing opportunities
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How To Evaluate Nonprofit Marketing Opportunities

“An opportunity that doesn’t align with your goals is a distraction, no matter how lucrative it is.”

I wrote down that piece of advice for my future self a few years back after I took advantage of a few “opportunities” only to find I was even further from my goals after pursuing them.

I love a good opportunity, but sometimes, in the moment, it’s hard to evaluate how valuable it will be. I’ve found I can’t trust myself to distinguish between an opportunity that will truly move move me closer to my goals and the blind justification that comes with being ecstatic about a new idea.

So how can you keep a level head when you’re about to say YES to a marketing opportunity that could be a game-changer for your nonprofit — but could potentially derail it as well?

Of course, surrounding yourself with wise people helps immensely, but I’ve found that these few questions are great to ask yourself and your team when faced with a new opportunity. Whether you’re starting a new social media strategy, an Adwords campaign, or a strategic partnership, these questions will help you evaluate any marketing opportunity that comes your way.

Who is my target audience for this opportunity?

Before pursuing a marketing opportunity, you should know two things: Who is your exact target audience? And are you using the best channels to reach that particular audience?

Resist the temptation of saying “everybody” is your target audience. Create a customer persona for the audience you’re going after. Look at your past marketing campaigns for any data that might help with the target audience. If you haven’t targeted this audience before, there is absolutely nothing wrong with experimenting. Just be sure to measure and evaluate whether they’re worth pursuing.

Will this opportunity move me closer to my goals?

What are your goals for this marketing project? Make sure you clearly outline what a win looks like for the project and what you’re willing to do to reach those goals. In the days of Don Draper, all clients had to do was approve sketches and new ads. Today, effective marketing takes more involvement and resources from the client.

What resources will it take to execute this opportunity and is this the best place to focus those resources?

If your team is executing this campaign internally, make sure you know what resources will be required. If an outside marketing company is working on the project your team won’t be tied up, so it just depends on what’s best for your situation. Look at the timeline of the project and everything else you have going on and decide whether to keep the project in-house or hire an outside company.

Are there other ways to get more out of your goal?

Now that you have your end goal in mind, how can you get even more out of it? If you look at the pieces of the marketing campaign, you may find you can get even more out of your individual marketing assets.

For example, if your goal is to write 3 e-books to use for educating prospects and building your email list, you have two choices. You could simply write those e-books, or you could use your blog to share excerpts of them and get people interested in the subjects, while also stretching your content much further.

How can we predict the outcome of this opportunity?

Find companies who have done similar marketing campaigns and do your homework. Research what their audience’s reaction was to the campaign, how much of an impact it had, and any mistakes they made that you can avoid. If they aren’t a competitor, it’s even worth giving them a call to ask them directly.

How does this opportunity fit into the rest of my marketing strategy? 

Does it compliment or compete with it? Your new marketing opportunity should complement, and even enhance, your current marketing. It should also fit in with the other stages in your marketing. For example, if you see that most of your marketing falls in the early stage and this is an early-stage opportunity, you may want to hold off until you balance it out with middle and late stage marketing.

Use these questions as a guide to quickly evaluate each new marketing opportunity. Your answers will tell you whether each opportunity that comes along is worth your time and investment.

free images for nonoprofits
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Where To Find Great Free Pictures For Your Nonprofit Blog

Here’s my secret stash of completely free photos for the taking. They don’t have any copyrights so you don’t have to worry about anyone coming after you. Just download and use them on your blog, email, website, marketing collateral or anywhere else!

Each site is updated with new photos daily : )

http://www.pexels.com/ – Searches multiple free stock photo sites

http://thestocks.im/ – Also aggregates multiple free photo sites

http://pixabay.com/ – You have to register but all photos are free to use and great selection

https://stocksnap.io/ – Free photo aggregator site. Hundreds of new photos added daily!

http://smartphotostock.com/ – Variety of different photos sorted by tags, which makes it easy to find them!

One last tip! Most of these photos are high resolution and therefore very large. If you want to reduce the size of the image so it does not take up so much space on your website, use this free compressor tool that will reduce it to a fraction of the size without compromising quality: https://compressor.io/

by Joel Widmer

The Best and Worst Contact and Email Management Systems

Screen shot 2015-05-22 at 4.59.45 PMWe asked eight NBB leaders what contact and/or email management system they use, along with any comments and cautionary tales.  Here’s what they said:

Silverpop/ConstantContact/MailChimp/Marketo/ExactTarget

1) We currently use Silverpop – it’s a marketing automation + email system. It’d be on your higher end, we spend about $3,000 a month on it.

When I first joined our company, we used Constant Contact. I use Mailchimp for most of my clients – it’d be the one I would recommend to people, the ease of use, power, and integration are phenomenal. Once you get into lists with over 100,000 email addresses, it make sense to look at larger solutions like Silverpop, Marketo, or ExactTarget.

One thing I’d caution about Mailchimp or Constant Contact: they are overly sensitive to spam or block report percentages. For example, if you hit a 0.75% spam report rate on Mailchimp, you going to get a warning and possibly have your account turned off. This may be something out of your control and it happened to our organization some time ago when they used Mailchimp. Read More

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